As a franchise for Sixt rental cars, we are continually amused by what comes out of the mother ship. And this latest is nothing at which to say Gesundheit: the “#GutenTagAmericaContest.”
Yes, on June 2nd, Sixt announced the launch of its latest advertising campaign and social media contest, “#GutenTagAmericaContest.” The campaign is inspired by the company’s recently-launched brand video, which introduces the German brand to the US market with a lederhosen-clad polka band playing the American national anthem. To participate in the contest, consumers are encouraged to show their own “German side” by posting their German-inspired content for a chance to win a luxury vehicle rental for a week. SEE MORE
The biggest rental car company in Germany, Sixt, continued its expansion in North America, nearly doubling its number of locations to 50 in 2014. Sixt opened stations at Detroit Metro Airport, Las Vegas, Atlanta, Seattle and even right here in Sonoma County.
Sixt credits the success in the USA to its 100-year tradition of customer service and quality. The new locations have access to one of the world’s largest car rental fleets, which include a wide selection of vehicles to suit guest’s travel needs, like Mercedes-Benz, Caddillac and BMW. Sixt expects to open more markets in major transport hubs like Dallas/Fort Worth, Boston and Philadelphia. READ MORE